It all starts in the Montebelluna Valley, Italy. A territory that symbolises Diadora, where the only “Made in Italy” runner on the market is being crafted by some of the world’s best sporting gear technicians, manufacturers and designers in their innovation lab. The handcrafted detail is celebrated through nine episodes and stories unveiling the innovative journey’s iconic stories.
Client: Diadora
Animation studio: Future Deluxe
Sound Design: Tom Smith
